“AI didn’t make me fall back in love with marketing. It reminded me why the fundamentals matter.” Sometimes you fall back in love with the thing you’ve been doing for years. Lately I’ve been feeling that about marketing. I’ve spent more than 20 years in this craft. Agency life, global brands, big campaigns, scrappy teams, long nights, brilliant mentors, plenty of mistakes and a lot of learning. And recently I’ve been watching a new wave of people enter the space convinced t

That idea of prompting as a skill is something Tahlia Kennedy from Kinso AI also known as The Prompt Queen talks about a lot. She breaks down how prompting can turn AI into a strategic assistant. If you’re interested in that side of things, I’d recommend listening to the conversation Hayley Westoby from Gambit Collective had with Tahlia on her podcast. It’s a great discussion about prompting, workflows and how marketers can actually integrate AI into real projects....